How To Tell If Your SEO Vendor is Scamming You?

SEO is search engine optimization which is the effort to rank your website high when a user is searching on the search engine (mainly just Google). Naturally, everyone wants to be ranked number one in the fastest and cheapest way, which is a trait that some SEO vendors exploit to scam customers on. To know if your SEO vendor scams you, you need to know some basic changes in the world of Google.

In the past, SEO is about targetting keywords, putting it in the content, and getting loads of backlinks (links from other websites into your site). Hence, SEO vendor will offer you things like submission to 1500+ directories and websites, generation of backlinks, SEO writing, etc.

Google has changed all of that with its Panda and Penguin updates. In short, Google rolled out Panda update to eliminate websites with “thin” content (content that is not useful). Any website with poor content or content that is deemed not useful will be ranked very low or removed from Google indexing. The Penguin update targets at sites that have webspam, meaning if you have black hat SEO techniques on your site, you will be flagged. Auto-submission to thousands of websites, keyword stuffing in the generation of backlinks, etc may get you flagged from the Penguin update.

See more information about the Google Panda below: