Interaction Design: Creating more effective and considerate design

The gamut of web designing has evolved in a tremendous manner over the past several years, and today the majority of website owners vie for an interaction design for their websites. These interactive websites are drastically different than the usual traditional websites, and there are several important guidelines and tools that help a web designer to attain an interactive design for a website.

The concept of interaction design came into existence a few decades ago with the efforts by the Interaction Design Association (IxdA). A new breed of web designers came to the fore to meet the design challenges of the new era and present novel interfaces that can create new features and services. The objective of an interaction design lies in understanding the real needs, goals and tasks of the users and in improving their experience while visiting a particular website. It’s basically a design approach where user preferences are given more priority while keeping the underlying business goals intact.

Concepts behind Interaction Design

There can be several underlying concepts that are behind the emergence of the interaction design. Some of the major goals can be enumerated as below:

Goal-driven design: A website designer often conducts a comprehensive user study to understand the goals of a website and the intended objectives that need to be accomplished. A responsive design can be best conceptualized when the designer will be aware of the goals that he or she needs to achieve for the client. The designers thus must identify the constraints and then present the solutions so that the website has goal-driven applications with the successful implementation of form and function.

Novel Interface: Most users prefer a simple and functional interface that should be intelligent enough to guide them while they try to accomplish their goals on a website. An intelligent web designer needs to meet this challenge by thinking how a user would love to accomplish his tasks on the website. A designer needs to give what a user just needs in order to accomplish his or her goals on the website.

Usability: The usability of a website signifies the ease and simplicity with which users can access, view, or perform their tasks on a website. A host of features and functions often form an essential component of an interaction design, which can make a user’s work simpler and convenient on a website.

However, there could be a number of goals that could form the basis of an interactive website, and this largely depends on the website, its target audience and the intended purpose of the website. If you want to build a website with the underlying concepts of interaction design, you can get in touch with FutureWorkz, a Singapore based web Development Company that builds specialized websites, web applications and mobile apps.