Parallax Scrolling — Is it for you?

Web Design trends come and go. Web Designers are constantly innovating, experimenting and redefining the latest web design. You may want a ‘safe’ or traditional design, but sometimes you like to deliver a subtle message about your brand and products to your consumers and consumers.

The rise of one page scroller, be it ‘Fluid Web Design’ or ‘Parallax Web Design’, might be influenced with the increasing usage of smart phones around the world.

Fluid Web Design works best on smart phone, especially with Responsive Web Design Imagine, your consumers can know about your company, what it does, view your portfolio and contact you in a single page!
And it goes without saying: Less Clicks = Better User Experience = Faster Call-to-Action.

What is Parallax Scrolling?

Parallax scrolling is a very popular web design due to its appeal and attention grabbing qualities. It is an animation effect that adds a 3D depth to your design layout. It makes it more interesting and interactive, thus enabling visitors to look on and browse through the entire site.
This design trend has been frequently used to animate background image. The effect of this technique on the website is that the visitors are able to see your entire website on just one page.

Why employ Parallax Scrolling?

Parallax Scrolling is especially effective for short term Promotional sites, be it online campaign, introduction of a new product, or even advertising — on these sites, interactive navigation can add some dynamics to an otherwise dull and boring experience. The appeal of a web design done with parallax scrolling is so high that a visitor is compelled to see every aspect of the website. This is achieved by making the website in such a way that it seems as if the website is telling a story, or to spread a message.

That being said, not all website requires Parallax Scrolling. Some websites aren’t able to make a big difference with it, some are better off without it

How to be effective?
Simply, test, test, test.
After implying Parallaxing Scrolling in your site, verify (scroll and click scrupulously) to make sure that it makes sense. If it makes sense to 9 out of 10 users, you have achieved your objective.

Final Words

It needs talented website designers to come up with a unique website design with parallax scrolling for making the visitors stop by on the website for a long time. Furthermore, while parallax scrolling makes navigation easier, it can make the navigation on the website extremely difficult too. The right labels, introductory notes and help tips can make websites with parallax scrolling extremely attractive and friendly for visitors. Responsive website design and parallax scrolling can easily make your website look amazing on smartphones and tablet screens. Keep on testing to ensure that you are only using best quality of animations on the website to make the user experience better.

How can you make Parallax Scrolling work for your website?
We will feature that in our next post.