Minimum Viable, Marketable or Awesome/Lovable Feature, Product or Release

RAT, MVP, MMF, MMP, MMR, MAP/MLP, MBI. What do these all stand for?

1. RAT — riskiest assumption test;
2. MVP — minimum (or minimal) Viable Product;
3. MMF — minimum Marketable Feature;
4. MMP — minimum Marketable Product;
5. MMR — minimum Marketable Release;
6. MAP/MLP—minimum Awesome/Lovable Product;
7. MBI—minimum Business Increment.

Let's consider them in detail in two incremental steps.

1. RAT — is a test to validate product assumptions or ideas before launch and without any development work;
2. MVP — is often a prototype aimed at getting a validated learning about a subset of users;
3. MMF — is a minimal set of functions that brings value to the users. Usually as MMP/MMR;
4. MMP = MMR1 — is a minimal set of key features that constitute a valuable product for the initial users;
5. MMR — all consecutive minimal releases that bring new value to the users;
6. MAP/MLP—minimum of incredible, attractive product that can be viable and customers will love;
7. MBI — customer and business value with anticipation of revenue.

RAT, MVP, MMF, MMP, MMR, MAP, MBI relations

RAT

• Experiments to test the riskiest assumptions and ideas about product, customer, market, business model
• even before launching or without any development work.

MVP

• is a version of a new product that is
• created with the least effort possible
• provided to a subset of potential customers
• to use for validated learning about them.
• Much closer to prototypes than to the real running version of the product.

Eric Ries writes:

We must learn what customers really want, not what they say they want, not what we think they should want. We must discover whether we are on a path that will lead to growing a sustainable business.

And also in Validated learning about customers:

Validation comes in the form of data that demonstrates, that the key risks in the business have been addressed by the current product.

So, we get a validated learning by:

• running experiments,
• testing a new idea,
• collecting data about it,
• learning from it,
• exploring a hypothesis about what customers really want
• to find the features that they are actually interested in.

MMF

• is the smallest piece of functionality that
• can be delivered,
• has value to both the organization and the users.
• A part of an MMR or MMP.

MMP

• The first release of an MMR that is
• aimed at early adopters,
• focused on the key features that will delight this core group.

MMR

• A release of a product that
• has the smallest possible feature set — the smallest increment that
• offers new value to users and addresses their current needs.

MAP/MLP

• Minimum of incredible, attractive product that can be viable and customers will love.
• Depends on competitors: familiar, standard functionality users expect to have + something new as a nice surprise for the customer. The higher the competition, the more features MAP will have; with no competition, MAP can be = MVP.

MBI

• A release that brings value both to the customers and business, ensuring you’re building the right product the right way.
• Investment for revenue (not for discovery as for MVP).

RAT, MVP, MMF, MMP, MMR, MAP, MBI relations and descriptions

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