Progressive Web Apps: 4 Successful Examples

Progressive Web Apps are one of the biggest web development trends of recent years. In a nutshell, PWAs are websites that have the look and feel of a mobile app. This front-end technology delivers a high level of performance and user experience regardless of device or network condition.

In order to properly understand what PWAs are and what separates them from traditional web properties, let’s have a look at four successful examples:

Forbes

The well-known and trusted business magazine developed a Progressive Web App that resulted in an impressive increase of sessions per user, impressions per page, engagement rates and in the number of readers completing articles.

Starbucks

The popular chain of coffee houses turned its web ordering system into a user-friendly Progressive Web App, that is similar to the company’s native app, but provides a pleasant experience, even offline, since most of it can run without network connection. The result: a doubled number of web users who place orders each day, with desktop users now ordering at about the same rate as mobile users.

Pinterest

To tackle the problem of low mobile conversions, Pinterest built their mobile website from scratch employing PWA standards. A case study proved they did the right move: time spent is up by 40% compared to the previous mobile web, user-generated ad revenue is up 44% and core engagements are up 60%.

Uber

The ridesharing app wanted to create a mobile website experience that could compare to that of its native app. Naturally, the Uber website was remade from scratch as a Progressive Web App, which is able to function properly on lower-speed networks or low-end devices. This was an essential move as the company opens to new markets where network quality or devices used by drivers and commuters may not be compatible with the Uber mobile app.