3 Lessons on Building Analytics Products
I have been asked the difference between product managing a mobile application and an analytics/business intelligence product. At its core, there isn’t much difference. Product management is about aligning different functions such as engineering, UX designs, marketing, customer success to
Create a product that meets users’ need while achieving a business objective.
The difference lies in understanding the secret ingredients that contribute to the success of the product. A mobile application is often created to provide convenience and entertainment to users on the go. Think about Spotify providing you with the world music library at your fingertips regardless of where you are, and FruitNinja providing simple and engaging gameplay to fulfill short moments of boredom. Thus, the key to mobile product success lies in the PM’s ability to optimize for user experience on a small screen with unstable internet connectivity while commuting between places.
On the other hand, an analytics or business intelligence product has a different value proposition. The primary aim is to unlock actionable insights to drive an organization’s strategic and tactical business decisions. The secret to product success lies in two steps. First, becoming the subject matter expert in the field of your…
