Are you giving your people the time and space to learn and improve? The 9@9 rule.


Executive leaders, try giving your people time to learn 9 minutes at 9:00 AM daily. Give them the space so that they don’t have any meetings booked in their diary.

What does it look like in practice?

For the first 15 minutes of every day, they get time to grab a cup of tea/ coffee, and they sit down and watch a video for nine minutes. They’ll read some articles.

9 minutes at 9 am every day and get people into that habit. Give people permission to do that.

Why giving 4 hrs weekly may not work…

I hear so often about these programs where you give people 4 hours a week to do learning.

The problem? You give them 44 hours of work in a 40-hour week.

They never get time to do that learning, and that’s why you are responsible for the personal development of your people.

Aren’t we all responsible for personal development?

Unless you give people the space, it’s not going to happen. They need the slack to learn.

That means you won’t have them planned for all the hours of the week. You’re going to give them nine minutes at 9:00 AM. That is my suggestion.

Thank you.



John Coleman agility chef, product, PKT, PST, LSFT
Agile Insider

Leadershum Power List of the Top 200 Biggest Voices in Leadership in 2023, agility chef, executive agility guide, product manager, creator Kanplexity & Xagility