Behind the Scene of Netflix’s Personalisation

Every Product Manager should Know this

Months ago, I was scrolling Netflix with a friend who’s into action thrillers. I’m more of a drama person.

When Pulp Fiction popped up on their screen, it featured Bruce Willis, looking every bit the action hero.

But on my account? It showcased Uma Thurman

Netflix isn’t just a platform; it’s a storyteller who knows how to grab your attention and keep it.

Behind every click, every scroll, and every “Play” button is a story — your story.

The Secret Sauce Behind Netflix: Personalization

Netflix doesn’t just recommend content — it crafts a personal narrative for each of its 200 million users.

That’s what Netflix does, and they do it through three layers:

1. Understanding your preferences.
2. Adapting in real-time.
3. Presenting content in a way you can’t resist.

Netflix personalizes not just what you watch, but how it presents it to you.