Facebook Newsfeed Ranking for Product Managers

Every time you open Facebook, you’re presented with a personalized feed of updates, photos, ads, and stories.

For users, this feels natural; for a product manager, it’s a complex.

In this article, we’ll break down Facebook’s Newsfeed ranking system.

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Challenge for Facebook

Facebook’s Newsfeed must process and prioritize billions of posts daily from billions of users.

The main goal is to deliver a feed that keeps users engaged by providing relevant while balancing the inclusion of advertisements.

For Facebook, the problem doesn’t stop at engagement. Poorly ranked posts can lead to:

• Decreased User Satisfaction: Irrelevant content may drive users to spend less time on the platform.
• Ad Fatigue: If ads are poorly targeted or disruptive, users may become disengaged or develop ad blindness.
• Competitive Pressure: Platforms like TikTok and Instagram continually…