Forming Experimental Product Hypotheses

An introduction to forming hypothesis statements for product experimentation

Chris Compston
Jan 16, 2019 · 9 min read
Image for post
Image for post

Hypothesis Statements

Problem Statements

Hypothesis Statement Templates

Forming the Hypothesis

Image for post
Image for post

Filling in the Blanks

Image for post
Image for post

Creating the Statement

Image for post
Image for post

Highlighting Assumptions

Image for post
Image for post
Image for post
Image for post

Experiment with MVPs

Image for post
Image for post
Image for post
Image for post

Outcomes

Image for post
Image for post
Image for post
Image for post

Agile Insider

Exclusive & practical insights about rapidly delivering value.

Sign up for All Things Agile

By Agile Insider

The best of Agile Insider delivered to your inbox Take a look

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Chris Compston

Written by

Product Operations — Farfetch // Helping to make better products

Agile Insider

Exclusive and practical insights that enable the agile community to succeed.

Chris Compston

Written by

Product Operations — Farfetch // Helping to make better products

Agile Insider

Exclusive and practical insights that enable the agile community to succeed.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store