Agile Insider
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Agile Insider

Go to Market (GTM) from a PM

Image from Revuze

As product managers, it can be tempting to simply heave a sigh of relief and consider the job done after pushing a new feature/product into the production environment (software) or market (hardware). I mean, after the team puts in their heart and soul into the lengthy development process, it is definitely going to make its way into the hands of the customers and deliver value immediately, right? …Right?!

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