Uber Strategy 2025 | Strategy for Product Managers ( Everyone )

In this article, we will learn about the following things

1️⃣ → What is the North Star Metric of Uber

2️⃣ → Decoding North Star Metrics into Different Growth Levers

3️⃣ → Future Looking Strategy for Each Growth Lever

Uber Technologies, Inc. is a leading American multinational transportation company that revolutionized the way people access transportation services through its innovative ride-hailing app.

Before delving into Uber’s product roadmap, let’s examine its business landscape. Uber operates within two primary business segments:

• Ride business
• Delivery Business (Food, grocery, couriers)

What’s Uber Optimising for?

Uber measures the performance of most of its businesses using a single North Star metric which is Gross Bookings.

The nature of the business allows Uber to break this metric into further components, which if optimised can drive the overall gross bookings on the platform.