PRODUCT MANAGEMENT / METRICS
How to Use Product Metrics to Drive Growth
An actual roadmap for using metrics to make product decisions
As a product manager, your ultimate goal is to ensure that your product continuously advances. Utilizing the right product metrics plays an integral role in achieving this ambition. These metrics give you insights into how well your product is doing and allow you to spot potential areas of growth, assign achievable objectives, and refine existing strategies for success. Here’s exactly what you need to do if you want to usemetrics as fuel for expansion!
Identify Growth Opportunities
Spotting development opportunities necessitates studying product metrics to recognize areas that need more attention and those doing remarkably well. To help you, here are several instrumental measurements:
Conversion Rate
If you want to increase your conversion rate, then you must assess the user experience of your product, streamline the checkout process and deliver more value. Your conversion rate reveals how many visitors become customers — and if it’s low, then something in these three areas should be improved.
