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Levels of Product Strategy: a framework from feature to company
Product strategy is the translation of the business strategy and product vision into actionable context and tactics. But how does it vary from company to feature-level mandates? Let’s explore a framework.
9 min readJun 4, 2022
Originally published on ProductStrategy.co
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Your product strategy is the overall context and plan for bringing a differentiated product to market, but the levels of context and detail will vary in a scaled product organization. In this article, I describe a two-level product strategy framework: company-level and feature-level product strategy. See the table below for details.
The size and complexity of your organization may require additional levels to support multiple products or product lines.
