The Real Big Difference Between B2C and B2B Product Management
There are many thoughts about the difference between B2C and B2B product management. Often, they deal with small, theoretical differences.
Yes, one moves more slowly than the other, you need different pricing strategies, and so on. Those are issues you can think of if you’ve ever built things in both areas.
But you need to have worked in both worlds and in different setups to see the really big one. I’ve been there, and this is about my experiences with the most important part of product management: the users.
Spoiler alert: B2C is about people. B2B is about people and, more importantly, the process.
Have a look at B2C
If you are building a B2C product, you are almost always dealing with a very precise user (group).
You are building X for Y. Calendar tool for young parents. Dating app for love seeking 25-year-old. …
There are some exceptions, such as when you build a new toy for kids.
There, the kid is the user, but it also depends on the parents, since they are a huge part of the decision process. But in…
