Why Digital Product Managers Should Consider A/B and Multi-Variate Testing

Tips to start testing

Apr 13 · 5 min read

Low Fidelity Mockups — Photo by HalGatewood.com on Unsplash

Conversion Rate Optimization as a Key to Success

If you are a Product Manager for a digital product, Conversion Rate Optimization (CRO) is fundamental to evaluating your conversion funnel and site optimization. CRO is the process of increasing…

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