How Retailers Can Get ‘Experiential’ With New Technologies
Published in
1 min readMar 22, 2018
Agora.io in the news — TotalRetail
TotalRetail — excerpt:
However, live video doesn’t just drive customer engagement and awareness; it can also be a medium for transactions. For example, beauty brand Maybelline ran a live streaming campaign that drove 10,000 lipstick sales in under two hours. And whereas adding live video to a retail platform was complex and expensive in the past, cloud-based, real-time communications platforms like Agora.io allow retailers to add live streaming video with much greater ease and lower cost, making it easily accessible to retailers large and small.
