Instagram Story Ads: What They are and how to Use Them
Since its launch, Instagram has been working to build a visual content platform that caters to all users — individuals and businesses alike. Over the years, this effort has come in the form of several big changes.
First, there was the shift to a new algorithm, then the introduction of Instagram Stories — a Snapchat-like feature that displayed short videos and posts from users’ daily lives. One of Instagram’s most recent additions, however, is Instagram Story ads, and it’s designed to cater specifically to brands.
Here’s what you need to know.
What are Instagram Story Ads?
Instagram Story Ads launched in January of 2017. A unique feature designed to allow brands to run ads in their Instagram stories, the platform features full-screen ads that display for 15 seconds between user stories. The ads display for 24 hours and are designed for mobile placement only.
The ads are sponsored, but the text that defines them as such is so small most people won’t ever notice it.
So far, brands like Airbnb and Nike have used Story Ads to successfully advertise various experiences and products. Airbnb, notably, enjoyed double digit increases in brand and ad recall after running their first batch of Story Ads.

Designed to take the reach of visual content one step further, Instagram Story Ads are immersive, seamless, and beautiful, which makes them ideal for companies of all shapes and sizes.
Why Use Instagram Story Ads?
Visual content is the way of the future, and Instagram Story Ads are just one way to embrace it. By offering an interactive, immersive experience for users, story ads take brand recall to the next level, and provide a valuable way for companies to interact with their clients. What’s more, Instagram Story Ads allow you to make a deeper impression on your customers, and promote ongoing relationships.
*Tips for Using Story Ads
If you’re going to incorporate story ads into your business, follow these rules for best results:
* Keep It Simple. Simple ads perform best. Remember that users can’t watch the video again to make sure they “Get” it, so it’s best to keep the concept straightforward.
* Use Vertical Images. Story ads are full-screen, so make the most of it by using full-length images oriented vertically.
* Include a CTA. No ad is complete without a CTA. Include one to tell your readers what to do next.
While they’re relatively new to the world of Instagram, Story Ads represent one of the most exciting things to hit the platform in years. Take full advantage of them to grow your brand and engage your audience.
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