In the last several years, Instagram has exploded from a mere photo-sharing platform to a marketing powerhouse used by brands around the world.
Today, upwards of 30% of internet users have an Instagram account, and users share more than 80 million photos each day.
In light of these statistics, there’s no doubt that Instagram has carved out a niche for itself as one of the most popular and powerful distribution platforms on the web, and it’s clear that brands that haven’t yet adopted the platform are missing out.
5 Smart Reasons to Use Instagram for Marketing
Whether you want to drive leads to your homepage or encourage customer engagement, Instagram is the perfect platform. Here are the five top reasons your brand should extend its marketing strategy to include Instagram:
- People spend more time on Instagram than any other social platform except Facebook
If you’re looking for a social platform with a high level of traffic and engagement, Instagram is the ideal fit.
According to comScore, global users spend a monthly average of 12 billion minutes on Instagram, which translates to massive opportunity for businesses who want to dominate their niches.
2. Instagram makes it easy to get noticed
While it’s becoming harder and harder to get noticed on Facebook and Twitter, only 9% of small businesses currently use Instagram, which means there is plenty of space to build a robust online presence.
3. Visual content is the future of marketing, and Instagram specializes in it
According to recent research from MIT, the human brain processes images in only 13 milliseconds. What’s more, people retain more than 80% of what they see and only 20% of what they read.
Because of these things, marketers around the globe are predicting that visual content will be the future of online marketing, and Instagram is positioned to be on the bleeding edge of the shift toward image-based brand stories.
4. The content you post on Instagram reaches all of your followers (Not Valid Anymore)
While the content you post on Facebook reaches only a fraction of your audience, Instagram’s non-filtered feed means every post you make reaches your entire audience. This has the potential to boost engagement and improve your conversion rates.
5. Instagram caters to the mobile revolution
2015 was the first year that mobile search overtook desktop search, and Instagram, more than virtually any other platform, caters to the rise of mobile users. Sharing on mobile platforms is quick and easy, and the app makes it seamless to navigate a brand’s content.
Instagram Marketing: A Powerful Tool for Your Company
Regardless of which industry you specialize in, Instagram is an essential tool that can overhaul the success and engagement of your marketing strategy. Simple, streamlined, and user-friendly, Instagram is the future of digital marketing.