Aawaz.com is knocking it right out of the boundary
Aawaz.com goes national by associating with iconic India vs. Bangladesh Test Match.
aawaz.com has opted to create high visibility for its brand by taking the lucrative perimeter boards branding accentuating the stadium’s boundary, something every fan is keeping a keen eye on.
We are proud to be officially associated with the India v Bangladesh 2019, 2nd Test starting from Friday 22nd November at Eden Gardens, Kolkata,
Aawaz as a podcast network in Indian languages is opening new innings with growing reach and partnerships. The match might be second, but it is the first of many. After much reluctance and escaping bouncers, India is ready to host its first Day-Night test match. And with a day-night test match, comes a pink ball. ‘It’s quite exciting’, said the Indian Skipper about it, giving words to our feelings. The pink ball swings a lot more as compared to the red ball, that would need the players an extra dose of focus to play. And we have a pink-ish logo. Coincidence?
Aawaz.com takes pride in being a household brand. Household because we are free of politics, profanity and porn and there’s something on aawaz.com for all members of the family. An audio-on-demand platform that has content spread across genres of comedy, devotional, stories, lifestyle, health, entertainment, and more.
Though aawaz.com was initially aimed at Hindi Speaking Markets (HSM) as a GEC of audio entertainment, we were pleasantly surprised to see an equal number of listeners from diverse markets including Kolkata, Chennai, Cochin, Bengaluru and beyond. aawaz.com also gets 11% of its listeners from the USA. The consumer insight was very clear, our audience are diverse, well-travelled, multilingual and avid podcast listeners. Hence cricket as a media vehicle makes an ideal fit to reach the whole nation, and cricket fans around the world.
Aawaz.com is emerging to be a platform where brands make their voices heard. Working with some of the most trusted companies in India, this association with the test match resonates our drive to reach more individuals and positively impact both, the people and the brands. This is a step towards building a larger framework of audio, content, and ways in which we tell our stories.
Content creators, brands, and partners are entrusting their faith on aawaz.com to tell audio stories and create sustainable long term podcasts. Growing the brand aawaz is our commitment to creating value for all stakeholders.
Want a pice of the action? we have a contest running on our social media handles. Check it out to win smartphones, everyday of the match!
Media Coverage:
Agency Reporter covers our initiative.
Twitter Outreach
#aawazSunno was trending all India at various ranks as high as Trend number 5
