AAWAZ wins Gold Award for Hindi Podcast at DIGIPUB 2019 by Afaqs
What a divine start to our awards collection!
Last evening, we won Gold Award 🏆 for best Hindi Podcast for our show Krishna Ki Nagari Vrindhavan which is conceptualised, produced, and distributed by us on aawaz.com; the leading audio on-demand destination for Hindi podcasts and audio shows.
For the uninitiated, aawaz.com by Agrahyah Technologies is a first of its kind audio OTT that gives users nearly 300 hours of original audio content in Hindi. Comprising of podcasts, celebrity interviews, stories, standup comedy, daily news and more.
As a company that makes 100% original content to give listeners experiences that are unique, we ourselves listen closely to what people want to listen. One thing people love is to hear devotional and spiritual messages from the highest and respected sources. So we went the distance literally to Mathura and rest is history.
Here’s why we won the award
We aim to drive innovation in the devotional content space through a unique podcast about one of India’s most loved Gods, Lord Krishna, by involving the voices of the revered and authoritative keepers of his legacy and thus created, ‘Krishna ki Nagri Mathura aur Vrindavan’.
Execution:
Lord Krishna being a popular God in India, it was imperative to unearth the stories in its purest form. To achieve this, the team of Aawaz.com went to the ground zero, that is, to Mathura and Vrindavan. For two full days, the team captured the voices of individuals who are experts in the area and know about the subject more than any other person across the world.
The team travelled to the inner-most sanctums at Mathura and Vrindavan to source stories. Well-known priests like Kannaiahlal Goswami, the Chief Priest of ‘Banke Bihari Temple’ and Bhimchandra Goswami, the Head Priest of ‘Nidhivan’ were interviewed. In a rare media interaction with people ranging from the Chief priest to saints and from government officials to devotees, Aawaz.com gained an insider perspective on how Radhe Krishna’s legacy was built. Questions like why Radha’s name is placed before Krishna, why Radha is considered a bigger power than Lord Krishna himself and not his better half, what reasons prohibit people to go to ‘Nidhivan’ after sunset, were answered.
With over two hours of recording spread across two days led to 12 episodes totalling 119 min of content for the show, ‘Krishna ki Nagri Mathura aur Vrindavan’.
Results:
A 60:40 host to interviewee format of episodes brings out attention grabbing and interesting content on Aawaz.com. When released, it was the best performing podcast for the week; garnering a listenership of 2,100 times by over 550 users. It helped the overall performance of the app to register 20,000+ users, and continues to grow.
UP media loved the podcast and featured the show in their dailies. The leading publications like Pioneer, Rashtriya Sahara, Daily News Activist, Amar Bharti and more spoke about the uniqueness of the show. This was covered by 30+ publications in UP, equating upto Rs. 45 lakhs worth of media space.
Aawaz.com received praise from the listeners, government officials deployed for the administration of activities around the area. A special mention of Shri Vijay Bahadur Singh, Special Executive Officer at the Krishna Janmasthan who was impressed with the team for showing commitment and the will to collect information from the source.
Listen to the podcast here: https://aawaz.app.link/M3zUhKXtqY
The award comes as a sincere appreciation for our efforts to build a better experience for listeners.
