Sejal Shah Thakker
Agrahyah Technologies
2 min readSep 15, 2020


Ishq Bhi Risk Bhi wins Best Podcast!

At, winning awards is no short of a tradition. In 2019, we won awards at Digipub and India Content Leadership , and this year we have won the Best Podcast Category at e4m Play Media Awards. This award is particularly special for it marks one successful year of streaming Tata Mutual Fund’s investor education podcast, ‘Ishq Bhi Risk Bhi’ that was recognised by the industry stalwarts, the Exchange 4 media publication.

Ishq Bhi Risk Bhi wins the e4m Play award

‘Ishq Bhi Risk Bhi’ is an investor education initiative that aims at spreading awareness and educating the Indian Hindi Speaking Market (or HSM) about the importance of mutual fund investment, clearing myths, and breaking down financial terminology all in the form of entertainment, told within the context of a fictional audio story of tier-two man trying to woo a Delhi elite and planning his finances for the future. That is cool! And what’s better is that the audio show is in its second season!

This time around was up against the big-wig of the audio industry, Jio Saavn. Among the top six nominations, a whopping five were from Jio Saavn, but we made our way through and clinched the title.

MVS Murthy, Head Marketing, Digital and Corporate Communication at Tata Mutual Fund and Sreeraman Thiagarajan, Co-founder and CEO of were elated to receive the award.

In line with our vision of entertaining and elevating our listeners through professionally generated audio content, also launched its English edition in early 2020. Such wins are a testament to our spirits of combining the power of storytelling with technology and empowering people’s lives. Our listeners from various affinities resonate this thought and give the necessary push to this evolving audio industry. is the largest spoken-word audio and podcast network in Indian Languages with 650+ hours of high-quality audio content across genres of stories, humour, lifestyle, devotional, business, horror, spiritual, entertainment and our special series of Conversational Masterclass.