#TheMorningBrief podcast from The Economic Times. Now on aawaz
Paul Reuter, the founder of Reuters, in the 1800s used homing pigeons to transmit mission critical news and information for business people to make decisions. He would go on to use technology to build a better information delivery, the logical progress was telegraph, then telephony, computerisation. Now after 160 years, Reuters announced their foray into Audio.
Reuters Audio is meant for publishers to tell audio narratives as podcasts, and on AI enabled smart speakers such as Google Assistant, Amazon Alexa.
The rise of Voice and Audio is no secret, India is in fact the fastest growing market for voice adoption, and today, we are incredibly excited to announce The Morning Brief podcast, jointly produced by partnering with The Economic Times.
The Economic Times is India’s leading news publication and having an ongoing collaboration with them means authentic, credible and reliable news delivered as podcasts for business-people.
True to the print paper’s position as a ‘smart brief’ for a business-person, The Morning Brief takes it into the aural dimension. The podcast seeks to ‘humanise’ the most significant and/or interesting business story/s of the day.
Hosted by a senior ET Editor, The Morning Brief dissects an interesting story of the day with diverse perspectives from our journalists and subject experts. With a high emotive appeal and a candid conversation style, the podcast seeks to deliver rich insights and perspectives for a compelling audio experience.
‘The Morning Brief’ is currently playing three days of the week (Tue/Thur/Fri), with the podcast going live by 10:00 am. Currently free, listeners can tune in to it on www.aawaz.com/et across all capable devices, and download the free aawaz app on Google Playstore or Apple Appstore.
Give it an ear, or two!
