How do you grow more with less? The answer is IoT technology
Agroop, a Lisbon-based AgTech company, presents its technology for crop monitoring — an IoT combination of a multi-sensor and software — with a new campaign.
The solution’s main goal is to help farmers and consultants grow more with less, by managing crops’ water needs and preventing plagues, diseases, and fungi.
AgTech solution is already in 8 countries
In less than a year, Agroop’s technology has reached eight countries from three continents: Portugal, Spain, Italy, Australia, Chile, Brazil, Paraguay, and Colombia.
“Agroop’s international expansion was achieved in such a short amount of time due to the scalability of the product,” said the CEO, Bruno Fonseca.
Now, the company is preparing to enter the USA, with several pilots in the California area already lined up.
“Having validated our technology, value propositions, and business scalability, we’ll continue to develop case studies that demonstrate the return on investment for our clients on specific crops. And we’ll focus on attacking larger markets — which will allow us to support most of our international expansion,” Bruno Fonseca added.
A powerful multi-sensor and software combination
The multi-sensor Stoock is a device that monitors several crop parameters. The data is stored in the cloud, and the user can access it on Agroop Cooperation.
There, the farmer or consultant can analyze crops’ water needs, create risk alerts to prevent plagues, diseases, and fungi, analyze crop quality factors, and more.
The value propositions have been put to the test with a case study — a pilot on potatoes that lasted four months. Two parcels were compared: one was monitored with Agroop’s sensor and app, and the other one was not monitored.
In the monitored parcel, the results were:
- 32% water savings
- 32% energy savings
- Increase in net production of 12.6%
- More uniform produce with higher quality skin
Simplicity and scalability — the key to competitiveness
For Agroop’s CEO, Bruno Fonseca, “what sets Agroop apart from its competitors is its simplicity.
Generally, a farmer who wants to benefit from our value propositions must acquire a number of devices: weather stations, soil probes, solar panels, etc. This implies high implementation and maintenance costs, as well as a dependency from a technical team.
The Stoock, however, is a turnkey IoT device which not only combines the main features of those other devices, but is also energetically self-sufficient, wireless, and easy to install — no technical team required on site.
These aspects are truly differentiating because they allow us to offer a lower entry price and don’t limit the scalability of our business.”
