Get this right and you can skip hiring a huge sales team

How we built a (free) sales team from thousands of happy users.

Can you spot Ahrefs’ sales team on this photo?

A killer product is your best marketing strategy

A rare occasion of my beard being tidy captured on photo.

They created the best product I’ve ever used!

It’s not the real tattoo, but still…. :)

Equip your superfans to be salespeople

A top-class product is the most effective marketing strategy.

“Marketing is a funnel. You put undifferentiated prospects into the top.

Some of them hop out, unimpressed with what you have to offer.

Others learn about you and your organization, hear from their peers, compare offerings, and eventually come out the bottom, as patrons, converts and supporters.”

If you build it, they will talk about it

“Welcome to Ahrefs” video.

Ahrefs Marketing

Insights from Ahrefs’ Marketing Team.