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City Series

Neom House Warming Party

looking desert cool in a new condo city

Michael Filimowicz, PhD
AI and Men’s Fashion
4 min readMar 16, 2024

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In the heart of Saudi Arabia’s desert, Neom emerges as a beacon of the future. This ambitious project, known as The Line, represents a groundbreaking vision of urban living. As new residents prepare to settle into their condos, they face an intriguing cultural intersection, particularly in the realm of fashion. The task at hand is to navigate the sartorial choices for a series of housewarming parties, a rite of passage in this ultra-modern city. The challenge is to craft attire that is respectful of the region’s rich cultural heritage, suitable for the desert climate, and aligned with Neom’s forward-thinking ethos.

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Dressing for the inevitable packed social calendar of house warming parties at Neom is a nuanced endeavor. The city embodies a blend of tradition and innovation, and this duality should be reflected in men’s wardrobe choices. The attire should not only be climate-appropriate but also resonate with the city’s architectural and cultural ethos, blending respect for tradition with a progressive outlook.

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Lightweight, breathable fabrics like linen and fine cotton are essential, mirroring Neom’s emphasis on sustainability and comfort. A well-tailored linen suit, for instance, aligns with the city’s modern aesthetic while providing practicality in the desert heat. This choice also reflects the architectural openness and natural palette that characterize The Line.

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Traditional Saudi garments, such as the thobe, offer a canvas for innovation. Reimagining this classic piece with advanced, responsive fabrics can bridge the gap between honoring cultural heritage and embracing Neom’s technological ambitions. This fusion creates a garment that respects tradition while signaling a commitment to the city’s future-oriented values.

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In the realm of accessories, the balance between timeless elegance and modernity is key. Footwear like classic leather sandals or minimalist sneakers can anchor an outfit, blending tradition with contemporary design. A smartwatch, discreet yet functional, can symbolize Neom’s technological edge without overshadowing the overall look.

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Color choices also play a strategic role in these fashion narratives. Neutral tones reflect the desert environment, while occasional bursts of color can echo Neom’s vibrant community spirit. Accessories like scarves or pocket squares in rich hues can add depth, mirroring the city’s cultural dynamism.

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As Neom prepares to welcome its new residents, their collective fashion choices will weave a rich tapestry of narratives. These choices are not merely about aesthetics; they are expressions of values, signaling a respect for cultural history, a commitment to sustainable innovation, and an embrace of a shared future. For men navigating this new terrain, the housewarming parties at Neom are more than social events; they are opportunities to articulate their role in this transformative journey, blending tradition with a vision for a new chapter in Saudi society.

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