Artificial Intelligence for Sentiment Analysis

Sentiment Analysis:

Sentiment Analysis refers to the techniques and process that help organizations to retrieve information about how their customers are reacting to a particular product or service.

Generally, Artificial intelligence offers immense potential in terms of encouraging employee engagement and retention. Using sentiment analysis technology, and other emerging technologies, AI-powered tools can help businesses to understand customers engagement. It can surface insight into what is driving customer behaviors and generate powerful recommendations.

Sentiment analysis can be put to use to,

1. Track the changes in user behavior corresponding to the changes in your product.

2. Target specific individuals to improve their product.

3. Find out your key promoters and detractors

4.Track customer sentiment and emotions over time.

Thus, the sentiment analysis gives an organization about the insights on their customers. Organizations can now adjust their marketing strategies depending on the response of the customers. Sentiment Analysis also helps organizations measure the ROI and improve their customer service. Since sentiment analysis gives the importance to their customer’s emotions, they can be aware of any crisis that’s to come well in time — and manage it accordingly.

More or less every organizations these days relies heavily on social media listening to improve the overall customer experience. If you’re one of the interested souls and want to know more about implementations of Sentiment Analysis in more detail, Click here..