Influencer Marketing: the Basic Rules for Working with Bloggers

Are you planning to promote your business with the help of bloggers? Have you faced questions on how to choose appropriate influencers and negotiate the cost of service? Our company has been building successful cooperation with bloggers and influencers around the world for own dozens of applications. The influencer marketing specialist Tatiana Tabola is sharing useful tips on how to work with bloggers.

• Don’t enlist the help of lesser-known or niche bloggers. Social media reach is key, but you shouldn’t rely solely on the engagement rate. Unless, of course, you have a super-niche product.

Influencer Marketing Specialist at AIBY Group Tatiana Tabola

• Give free rein to blogger creativity. Bloggers know their audience better than anyone, so giving them strict instructions may backfire. So, set the limit to what should and shouldn’t be said, and then inspire and guide rather than restrict.
• Be realistic about your product and maximum CAC and don’t be afraid to negotiate the cost of service. But don’t go to extremes, because no one, especially not Western influencers, will be willing to make high-quality content for a promo code, let alone for free.
• Don’t forget to evaluate organic traffic. It can sometimes turn out to be even higher than the direct link engagement numbers.
• Examine carefully what the blogger posts and how their audience responds to that. It’s important to make sure that the promotional content won’t stand out too much, which is critical for TikTok.
• Request audience stats to ensure you’re hiring the right person for the job. If a blogger speaks English, they don’t necessarily attract the US audience.

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