Laureus Italian Foundation now on AIDChain

As you all probably know, last week we launched the highly-anticipated Beta of AIDChain and the first two charities to signup were Alice for Children and Laureus Foundation. We have already written a post about Alice for Children and now it’s turn to tell you more about Laureus Foundation and why it’s an achievement to have them with us.

Laureus Foundation is a global movement that celebrates the power of sport to bring people together as a force for good. Laureus Italian Foundation was founded in 2005 in order to use sport as education tool to help children at risk of social emargination. The first patron of Laureus was Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000, President Mandela said:

“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does” — Nelson Mandela

This has become the philosophy of Laureus and the driving belief behind all the Foundation does.

Our founding company, CharityStars, has already been collaborating with Laureus for several years and supported it with live bidding technology at two Laureus Gala dinners. These Gala dinners, Laureus F1 Charity Nights, are held annually and attended by top sports and show business celebrities, such as Lewis Hamilton, who participated last year.

Daria Braga, the Director of Laureus Italian Foundation
“We are lucky to be one of the first non-profits to use the AIDChain. First, it is a great opportunity to enhance trust by demonstrating we use the funds correctly, as we’ve always been. Second, it’s a perfect channel to easily raise funds in cryptocurrency and attract a whole new segment of donors, which charities can hardly do themselves. Basically, the second point is what any smart charity these days should aim at and I’m sure dozens of non-profits will follow our steps and join AIDChain soon” —Daria Braga, the Director of Laureus Italian Foundation

All stated above, especially the scale of Laureus’ work and our previous successful cooperations, makes for a great partnership and we can’t think of a better early adopter for AIDChain.

Meanwhile we keep working closely on integrating new charities so keep an eye on our publications and don’t forget to try our Beta if you haven’t done so yet!


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