Naomi Campbell’s FFR joins AidCoin

The number of AidCoin adopters keeps growing fast and we are proud to announce the new arrival: Fashion For Relief — a charitable organization dedicated to improving the lives of those living in adversity through uniting the fashion industry as a force for good.

Fashion For Relief’s celebrity attendants 2017

Founded in 2005 by the all-time famous supermodel, Naomi Campbell, it has since raised over 15 millions for charities supporting the fight against Ebola, disaster relief after the Japanese earthquake and tsunami, the Haiti earthquake, Hurricane Katrina, child refugee crises, and other noble causes. Fashion For Relief has become a leading fashion industry charitable brand and has teamed up with a variety of likeminded actors, including our founding company, CharityStars.

And last week, Fashion For Relief, which started as a fashion show benefiting causes in crisis, returned revamped in Cannes. This year’s event included not only a runway show featuring fashion’s most iconic faces, but also a music performance and a dinner party followed by a live charity auction powered by CharityStars and AidCoin.

AidCoin adverts for donating crypto at the event
Fashion For Relief 2018

Even though this is not the first year of our cooperation, it is certainly the first time that Fashion For Relief accepts bids in crypto. This became possible thanks to the synergy of the CharityStars’ live bidding system and the AidCoin technology, which together facilitate the bidding process, allowing people to submit their bids in fiat, BTC, ETH or AID not stepping away from their dinner tables. After the auction, all proceeds get converted to AidCoin and directed to the main beneficiaries of the event: Save the Children and Time’s Up.

Moreover, even though the event is over, our collaboration goes on: 40+ auctions in support of Fashion For Relief will be live for 15 more days on the CharityStars platform, with BTC and AID accepted for bidding.

CharityStars’ tablet for the live auction at the event
AidCoin team at Fashion For Relief in Cannes

While crypto market might be not in its best days, the number of cryptocurrency holders is barely shrinking. That’s why we will keep leveraging CharityStars’ network of over 400 brands, celebrities, and event organizers to bring crypto to the most famous Gala-events worldwide. We know this is by no means a short journey because at the moment there are still not many cryptocurrency holders. However, taking early step in this direction will ensure that AidCoin becomes an established way to donate in future, and that’s what we’re aiming for.


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