The one with the tens
I have forever been deeply impressed by the capacity of the human brain to recognise and apprehend patterns in its surroundings.
Geometry, shapes, colours, sounds, behaviours — all the more elements that we grew familiar with and that have truly gotten under our skin, to the point where we recognize these pattern on a subconscious level through our trained perception.
Recognizing a pattern is one thing, but being able to cognitively map out specific parts of its manifestation to what we have previously had experienced on a conscious level holds from the miracle.
This trait extends all the way to the most chaotic and rebellious minds on Earth; who proudly fly the flag of anarchy and are notoriously repelled by any notion of order, rules or structure; are, despite their efforts to be chaotic, extremely good at seeing patterns in the life happening around them.
Pardi! Even the young anarchists who would only listen to death metal as a form of protest against mainstream art and what defines and structures the musical era to the masses are head-banging to a demonically precise, well-structured and intricate melodic lines that highlight a highly conspicuous global pattern.
At the risk of this short intro sounding like a loose attempt at expressing what is probably not much more than a fascination for what we are all capable of, I’m taking this opportunity to reflect on these 2.7 seconds where I realised that the 10th of March marks the end of the 10th week of 2023.
Pretty anticlimactic, I know, but as someone probably said first in the history of human-kind : “It is what it is.”
Let’s see what the AIE Nordics has been doing on this 10th week of the year !
Inspiration about the Consumer of the Future
On Monday, we were invited to inspire a global food company through an overview of our thought piece about the Consumer of the Future — a piece of work we developed using a Futures Thinking approach within the context of consumerism.
It is always a great pleasure to share these thoughts, trends and ultimately the story that we have built around this future.
Mae’s story keeps inspiring more people to ideate, think and project themselves into a future.
That’s right, we are talking about a future — we are not trying to predict the future here !
IGNITE Graduation
This Friday has also been marked by the graduation of our beloved Ignite Program trainees here at the AIE.
Among numerous fikas, mingle and inspiring talks, the trainees also got challenged to come up with a client’s pitch about a fictional sustainable brand of chairs in less than 30 minutes, pitch which was then performed in front of our jury for an extra bit of spice.
Congratulations to the Ignitees !
The Ignite program is a training program hosted and sponsored by the Nordics entity of Capgemini, a par-course of 18 months with a wide variety of training sessions on topics ranging from presentation skills, workshop fundamentals, business cases etc.
The ultimate experience of an immersive showroom
Yeah, that is still a grey area — more to come later !
Have fun, and keep innovating !
Arthur Veret
