The Best Lessons in Branding and Sustainability Are on the Streets

‘Plastic Paper Book’ shows why we need to celebrate the design we miss every day

AIGA Eye on Design
May 15, 2019 · 6 min read
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‘Plastic Paper Book’ by Sho Shibuya. Photos: Vanessa Granda and Henry Hargreaves

By Emily Gosling

In recent years, perceptions around the plastic bag have shifted. It’s gone from an unremarkable piece of detritus, simply something to carry groceries in, to something…

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