Why Designers Should Take Silliness Seriously

How to walk and talk the silly/serious paradox

AIGA Eye on Design
Mar 5, 2019 · 9 min read
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‘Not Okay’ by Lily Kong

By Harry Grundy

“Taking silliness seriously” was a paradox that fascinated me since I first heard it at design school. My Kingston University tutor Kieran O’Connor advised two students who dismissed their idea as “silly” that there’s no such thing, when that idea is being taken…

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