Why Does Every Beer Look So Cool Now?

The rise in craft brewing has spurred a beer aisle design renaissance

AIGA Eye on Design
Jul 4, 2019 · 7 min read
Images: Katharina Brenner

By Liz Stinson

On a recent weekend afternoon, I found myself in my neighborhood grocery store contemplating a wall of beer. This section of the store is like a candy aisle, filled with rows of brightly colored cans and illustrated boxes that look like they…

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