Chatbot Applications, Beyond customer service
Data usage, discovery and retention of new apps indicate that they are on the downside while chat apps continue to grow in popularity. In the image is a graph of localytics to 2017 that indicates the percentage of retention that apps have after 3 months, which is constantly declining.
Added to this, according to comScore, in 2017 half of the users did not download any application in a month, 50% did but in marginal terms.
On the other hand, chatbots are not only an inbound channel for customer service, they can also serve you to create outbound campaigns, although you do not want to be intrusive but generate value for customers.
If a user contacts a chatbot, it opens the possibility that, using a good marketing strategy, you can be able to attract, interest and advance them in your sales funnel.
Entertainment
In outbound campaigns especially in Facebook Messenger you can create lists of subscribers and notify them of product updates or relevant news that the chatbot can help curate based on the interests of the people and notify them when they are available.
Examples of this type are the chatbot of Chatbot magazine in Facebook messenger that offers you relevant content and notices about the chatbots industry.
A very interesting example of an entertainment chatbot is Mitsuku from Pandorabots, with which you can have a very funny conversation, it answers as if it were a person and keep you on the subject.
e-Commerce
In the so-called conversational commerce, the interaction can be carried out in an online store when making purchases assisted by a chatbot, facilitating the process and simplifying navigation, this way you would not take endless minutes looking for a product in a category.
A case can be when looking for a present for an event at the gift table, it can guide you with questions until you find exactly what you are looking for by price range, preferences, availability, what no one else has yet bought, etc., can support you to write a congratulatory note, include it with the gift and notify you of the status of your order from the moment you create it until it is delivered.
As the chatbot of Octane AI.
Handy
In the topic of usefulness there are chatbots that deal with scheduling meetings between several people, which has always been a difficult issue to match the times, both in business environments and friends and family, for that is the chatbot to schedule meetings X AI, which works as if it were an assistant, you can send him an email with the subject of the meeting, the place and the assistants and he will take care of the details.
Or as Sciensio’s chatbot event host that gives attendees access to the information and resources they need while they are at an event.
One more example is weather chatbot Poncho, which tells you what to expect in the day, tells some good jokes and you can subscribe to the notifications to give you the a daily weather forecast.
POS
Here there are chatbots that help customers to stay active with brands, giving them service but not just attention, looking to generate sales or the conversion that the business has defined.
The chatbot of Cinépolis in Facebook Messenger is an excellent representative of this category, it guides you to select the cinema, movie and schedule that suits you best, showing you the advances of the films and even allowing you to make the selection of seats and purchase tickets.
Aeroméxico’s aerobot that helps you to quote and buy flights, resolves doubts and manages your flights.
We still need customers to get used to making purchases through chatbots but they are already here and increasingly prepared to assist us in what we need.
Sports and training
When we exercise, it is always nice to have a partner or better yet, a personal trainer that encourages, motivates and pushes us to continue day by day and that also has a detailed follow-up of our progress, for that is the Fitbot that improves the training of people with tailor-made and punctual follow-up, notifications, reminders and batons to achieve it.
Ads and landing pages
Chatbots can also be used in combination with other marketing tactics such as display ads to generate immediate interaction with users without having to click on an ad and wait to be redirected.
Ads and landing pages
Chatbots can also be used in combination with other marketing tactics such as display ads to generate immediate interaction with users without having to click on an ad and wait to be redirected.
The airline of the Arab Emirates deployed a campaign to invite people to tell them about the next vacation they were planning, taking into account that the announcement was placed on specific destinations to segment the audience and generate a response .
Making the display ad come to live and be an active marketing element in front of the potential consumer.
If what is required is that the user arrives at a landign page, it can be done to make it different and more friendly with a chatbot, which is not only a small bubble at the bottom, with Landbot.io it is possible to transform the whole page in a conversation experience to eliminate friction towards new users.
Conclusion
The chatbot should be one more channel within the omnichannel strategy of any company to complement and improve the global interaction of brands with their users, we must take advantage of the benefits and advantages of each channel to obtain better business results.
And to know more about what are the Chatbots, artificial intelligence and how they work, you can see the following video in Spanish that I made about it:
