Which Is More Important to Marketers, AI or Web3?

Much has been said about the marketing potential of NFTs, crypto, blockchain, and other aspects of Web3. While I like the new possibilities presented by Web3 as much as any marketing nerd, I believe the ongoing incremental improvements AI is making represent a more significant trend.

Of course, Web3 or AI is a false equivalency. AI is not competing with Web3. They are

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