5 AI Hacks for Social Media Success

By now, you must be hearing about AI (artificial intelligence) constantly around you, especially with the explosion of ChatGPT and OpenAI. What if you used AI to optimize your social media content strategy? In this article, we will present you with 5 tips to use AI efficiently for your social media posts.

1. Finding Content Ideas

It can sometimes be difficult to find original and interesting content ideas to captivate your audience on social networks. That’s why artificial intelligence (AI) can be a relevant solution to thinking of new concepts for your social network publications. With ChatGPT, you will have the possibility of finding new ideas.

As a reminder, ChatGPT is an AI-based language model developed by OpenAI. It is capable of answering questions, producing content, and generating ideas.

But how can ChatGPT help you come up with content ideas for your social media posts? Quite simply, by asking relevant questions like:

• What are the trending topics in my area?
• How can I approach a topic in an original way?
• What are the most common questions asked by my audience?

Don’t hesitate to try it and experience it!

However, a word of caution! You must consider ChatGPT as a tool and not as a replacement for a social media manager. The ideas generated by ChatGPT can be used as a basis for your work; always check the relevance and reliability of the information before publishing it on your social accounts.

2. Generate Descriptions

Writing descriptions for social media posts can be tedious and time consuming. You can help yourself to WriteSonic, an AI tool that generates descriptions for social media posts in just a few seconds. It uses natural language technology to understand the content of your post and rephrase it into a description that appeals to your audience.

With this information, it can then generate a relevant description that can be used to accompany the image or video content of your post.

Let’s say you own a restaurant and want to promote a new vegetarian meal offering on your Instagram account. The process is simple: you enter the text of your post into the WriteSonic interface. You can then refine the description to suit your needs using the customization options available in the tool.

• Explain to WriteSonic what your Instagram post is about, for example, “We are a restaurant, and we would like to introduce our new vegetarian meal offering to our community on social media.” Choose the tone, language, and quality of the language.
• WriteSonic will automatically generate several suggested descriptions:

• Edit the description according to your needs and integrate it into your social network publication.

3. Find Relevant Hashtags for your Publications

Finding relevant hashtags for your publications is not always easy. But that’s without counting on Swello’s latest innovation! This social network management solution has recently introduced a brand new feature that allows you to generate hashtags for your posts using artificial intelligence.

Here’s how to use this feature:

• Click on the Schedule tab for any social network
• Write or copy/paste the text of your post
• Click on “generate”
• Choose the relevant hashtags for your post.

Your publications will then be better referenced thanks to the hashtags generated by the AI!

4. Create Visuals

You are not a graphic designer. The creation of visuals is not your favorite field. AI can, once again, come to your aid! One tool has recently caught our attention: Contlo

Contlo is an AI-native marketing platform that enables modern, fast-growing businesses to leverage their brand’s own generative AI model to run and optimize end-to-end marketing. By using contextually generative AI marketing capabilities across customer touchpoints, businesses can drive customer retention through personalized campaigns and automated customer journeys.

So, how does Contlo’s Brand AI Model™ work? It allows businesses to orchestrate all their brand marketing activities with their brand’s own generative AI model. This means businesses can generate personalized marketing creatives and copies, create behaviour-based customer segments, and auto-generate customer journeys.

With Contlo, businesses can streamline their marketing efforts and ensure consistency across all touchpoints. By using generative AI, businesses can create compelling and personalized marketing campaigns that resonate with customers.

5. Rephrase Text to fit Different Social Media Platforms

ChatGPT can rephrase sentences, paragraphs or even entire articles to suit different platforms including Twitter, Facebook, LinkedIn, Instagram, etc. ChatGPT can tailor content by taking several factors into account, such as message length, tone of voice, keywords, hashtags, and emoticons. This can help users save time and create quality content that is suitable for different platforms.

Here’s an example of rephrasing from the original text and a version adapted for Instagram using ChatGPT:

• Original text: “Eating a lot of red meat can increase your risk of heart disease.”
• Version adapted to Instagram using ChatGPT: “🍔🚫💔 Did you know that consuming excessive amounts of red meat can raise your risk of heart disease? It’s important to keep your heart healthy by maintaining a balanced diet and incorporating other protein sources such as 🍗, 🥦, and 🥜 into your meals. #healthylifestyle #hearthealth #balanceddiet”

In this example, ChatGPT added emojis to make the post more visual and eye-catching, as well as hashtags to make it easier for Instagram users interested in health, wellness, and healthy eating topics to discover the content.

We have just seen how to use artificial intelligence (AI) efficiently to save time on the optimization of your social media content. Obviously, all these tools are not substitutes for the social media manager, but, well and truly, they help to develop the creativity of the account and save time on time-consuming tasks like writing.

We are still in the early days of AI in the social media field, and new tools and features will be released soon, as we saw with the AI generated hashtags feature by Swello!