AI-Generated Content: A Game-Changer for Content Marketing
In this article, we will embark on an exciting journey through the world of artificial intelligence and its profound impact on content creation and marketing strategies. As technology advances at an unprecedented pace, AI has emerged as a game-changer in various industries, and content marketing is no exception.
We will delve into the different facets of AI-generated content, exploring its capabilities, potential applications, and challenges. We will also discuss the ethical considerations surrounding AI-generated content, as well as the role of human creativity in a world increasingly driven by algorithms.
Whether you’re a content marketer looking to leverage AI technologies, a business owner seeking to understand the implications for your brand, or simply curious about the future of content creation, this guide will provide you with valuable insights, practical tips, and thought-provoking discussions.
Embarking on Your AI Journey
To start your AI journey, think about your goal first. Why do you want to experiment with AI? This will determine your next actions, such as the tools to use and how to integrate AI into your marketing plan.
Do you want customized content for your users? Do you need quick and high-quality ad copy to reach the right audience? Or do you aim to be a trusted industry leader?
Even as a content marketer, I was hesitant to try generative AI. I doubted if it could improve content and if it was worth the effort. But with the potential for increased efficiency and the wide range of tools available, it was hard to ignore. Writesonic spices up existing content in seconds. Copy.ai generates numerous copywriting ideas and quick blog post drafts. Writer aligns with your company’s style guide.
If you’re hesitant like me, I can confirm that it’s worth trying. As Gilbert Chesterton said:
“An adventure is only an inconvenience, rightly considered. An inconvenience is only an adventure wrongly considered.”
Leveraging AI in Content Marketing
To benefit from AI-generated content, look for opportunities to use it in your marketing plan. Determine areas where it can free your team for high-level duties, like making personalized ABM promotions or faster blog posts. Follow these steps to increase your odds of great output:
1. Leverage AI’s strengths. AI can make a lot of content, while you can add factual support and essential experiences. Give AI jobs it can do, like uninvolved topics and non-brand prompts. Put in the exact information you need, like facts and statistics.
2. Check AI-generated content for biases and inaccuracies. Review and proofread it carefully.
3. Decide how much you want to depend on AI in your content creation process. Usually, the best ratio of human-to-AI involvement is 50/50.
Consider the balance between human and AI-generated writing like a recipe. Sometimes you may need more of one ingredient, but the recipe remains mostly the same. Test different combinations to find your preferred mix.
Constructing Your AI Tool Stack
Testing AI tools takes up a lot of time. Although it’s enjoyable, it can be difficult to keep up with the ever-expanding range of new options. Luckily, I have a time-saving tip for you. We have experimented with various AI generators for the past few years and have narrowed down our list of go-to tools based on different use cases.
AI Tools
ChatGPT
Brainstorming, creating personalized content, and conducting all flavours of research.
Copy.ai
Whipping up ultra-creative marketing copy and short-form content, like social media posts, product descriptions, and article titles.
Writesonic
Writing long-form content, like landing pages or blog posts.
Spinrewriter
Rewriting existing content in a fresh way, with options for tone adjustments, rephrasing, and adding spiciness to content.
Writer
Writing content that aligns with your company’s style guide and preferred language.
DALL·E 2
Brainstorming creative visuals or generating variations of your existing artwork.
Midjourney
Generating creative, polished images for blog posts and social media. Low barrier to entry with many customization options.
Why ChatGPT Might Be Your Go-To AI Tool Anyway
Many generative AI tools have similar user interfaces that utilize the same technology as ChatGPT (GPT-3 or GPT-4). Hence, it is logical to use ChatGPT as your initial reference point.
Why? When starting with generative AI, adaptability is crucial. ChatGPT provides a free and open environment to practice using natural language processing tools without restricting you to a set number of daily uses or specific applications, for example, drafting marketing copy or improving pre-existing content.
Navigating the Risks of AI-Generated Content
AI can help with almost any content use case, but there are risks. You can’t avoid all risks, but you should understand them and choose the best use cases.
Regarding Google, they prioritize useful content and are not biased toward AI. There could be penalties, but it’s unlikely.
SEO Channel
AI will change SEO. We believe that SERPs will soon be full of imitative AI content, hurting SEO and favouring thought leadership.
Hallucinations
AKA completely made-up facts. Content generators have the singular goal of writing, so new facts and sources fall by the wayside.
Legal
AI generators often create biased and discriminatory content. They may also cause copyright issues and data leaks. Some tools are already exploring how to detect bias, so we expect to see more on this in the future.
Mediocrity
On their own, AI generators may spit out soulless, been-there-done-that content that lacks any originality.
Most of these risks are already present in content marketing to some degree. Fortunately, a bit of human oversight will go a long way in mitigating their impact on AI content.
Predictions for AI-Generated Content and How to Stay Ahead
AI-generated content is here to stay and will change SEO and content marketing.
1. AI tools will become popular
They are affordable, easy to use, and efficient. They can do complex tasks like writing subject lines or following style guides.
2. AI will produce simple content
Most SEO blog readers look for quick answers. ChatGPT is good for short, creative content, so it’s ideal for the average SEO post.
3. SEO will be different
AI-powered features like the Google Bard chatbot will answer questions directly in search results, and zero-click searches will become common. Large language models may change search engine preferences, and Google’s dominance may decrease.
4. By-lines and sources will be important
AI can create content without human input, so trustworthiness is crucial. Revealing the author’s identity will be a competitive advantage.
5. Humans will focus on strategy
AI content generators will do low-grade tasks, so humans can concentrate on high-level creative and strategic tasks.
So, how can you adapt? Dive in. Experiment with AI and different types of content, continue to build topical authority by sharing valuable content, and keep real writers in the driver’s seat as you work with AI tools.
Outsmarting a Saturated SERP
If, as predicted, SEO channels become inundated with AI copycat content, standing out on the SERP will be more challenging than ever.
Change your approach
You might need to try new tactics instead of relying solely on keyword research. Here’s how to begin:
Mix up your content: Keep using SEO strategies, but try new techniques such as backlinks and social media. Attempt to write thought-provoking pieces that match Google’s standards for authority, trustworthiness, and expertise.
Focus on value: Remember that AI content is limited by what’s already available online — it can’t conduct primary research. Use your strengths to create a significant distinction between your content and the potential copycat pieces that could appear in search results. Consider how your content can add something new to the conversation, like tackling neglected subjects or including surveys or quotes from experts.
Get creative: Two blog posts with the same information can still be an entirely different reading experience. Make your content stand out by emphasizing your brand’s personality, taking a different viewpoint, or using a new analogy to tell your story.
Embracing the AI Revolution
Is using AI-generated content dangerous? Yes. However, not using it could be even more risky. AI is becoming a common tool in marketing, and by using it now, you can get ahead and reap the benefits of being an early adopter.
This includes adding personalization to your marketing, trying out new channels, and creating a collection of high-ranking articles and backlinks before your competitors do. By doing this, you will establish yourself as a trustworthy and credible source for future content and can use AI to build your traffic and grow your business.
Ready to revolutionize your content marketing strategy with AI-generated content? Discover the power of AI and unlock endless possibilities. Start leveraging AI today!
