Assessing Executive Coaching Today

Abdellah Aouf
𝐀𝐈 𝐦𝐨𝐧𝐤𝐬.𝐢𝐨
3 min readFeb 10, 2024
Recruitable Design Team

The corporate world can be rough and tumble, that’s for sure. As a leader trying to steer your business to success, it’s tough knowing the best way forward. But I’ve got good news — there’s a powerful tool that more and more execs are using these days to up their game: executive coaching.

Now I know some folks see coaching as touchy-feely stuff, but don’t knock it ’til you try it. This personalized development is the real deal for boosting your performance, improving team dynamics, and driving better bottom-line results. But here’s the kicker — how do you actually quantify the impact coaching has on the money side? That’s the million-dollar question for many companies.

So let me break it down for you — here’s a roadmap for measuring coaching’s effectiveness and making sure your investment pays off. I’ve got the inside scoop as an executive coach myself.

First, you gotta understand what coaching is and why it’s getting popular. Coaching means having an advisor in your corner, and working one-on-one to build up your leadership skills. The benefits? Improved self-awareness, better communication, increased productivity — the list goes on. With so many advantages, it’s obvious why coaching is a must for any leader looking to stay ahead of the pack.

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Now coaching comes in all flavors — solo sessions tailored to you, group collaborations to learn from peers, virtual options for flexibility. Each approach has its perks to meet specific needs. The key is, coaching helps you level up vital skills like decision-making, leadership, and communication. Investing in yourself pays dividends for your career and happiness.

Next, you need clear, measurable goals. Coaching without goals is like driving with no destination — you’ll never get anywhere. Goals provide a benchmark to track progress and identify areas for improvement. Make sure they’re specific, realistic, and aligned with your bigger objectives. This lets you and your coach customize a plan to drive real results.

So how do you actually measure the impact coaching has on people and teams? There are a few proven techniques:

1. Pre- and post-coaching assessments reveal strengths, weaknesses, and growth areas. This helps tailor approaches for maximum impact.

2. Open communication through regular check-ins provides insights into progress and challenges. Anonymous feedback from colleagues is invaluable too.

3. Tracking behavioral changes over time shows how attitudes, actions, and decision-making evolve. This identifies lasting improvements or areas needing more development.

4. Evaluating strategic impact looks at how executives influence decisions, culture, and performance. Key indicators could include improved initiatives, team productivity, or revenue growth.

The bottom line? Coaching develops individual skills and instills a culture of continuous learning that benefits everyone. But real impact requires commitment from both the coach and leader. Organizations must invest in quality relationships and clear success measures. Do this, and coaching will transform executives and propel business performance.

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