15 Free Marketing Tools You Need to Try for Your Business
Marketing is one of the most important aspects of running a successful business. However, marketing can also be expensive, time-consuming, and complex. Especially if you are a startup, a freelancer, or a small business owner with limited resources and budget.
But don’t worry; infinite free marketing tools can help you reach your target audience, generate leads, increase conversions, and grow your brand. In addition, these tools can help you with various marketing tasks, such as creating content, designing graphics, managing social media, analyzing data, and more.
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Here, we will share the top 15 free marketing tools you can use to boost your business. These tools are easy to use, reliable, and effective. So, we have got you covered whether you need to create a website, a logo, a video, a newsletter, or a survey.
So, let’s dive in and explore the free marketing tools that can take your business to the next level. The tools will be covered in three broad categories:
- Content creation
- Marketing and advertising
- SEO and Conversion
1. Content Creation
(i) Canva
Canva is one of the most popular and versatile free design tools that you can use to create stunning graphics for your marketing campaigns. You can use Canva to design logos, flyers, posters, social media posts, infographics, and presentations. You can choose from thousands of templates or start from scratch. In addition, you can customize your designs with fonts, colors, icons, images, stickers, and effects. You can download your plans as PNG, JPG, PDF, or GIF files or share them online.
(ii) Blog Topic Generator
Blog Topic Generator is one of the best free marketing tools to help you develop catchy and relevant blog post ideas for your business. You can use Blog Topic Generator to enter up to five keywords or phrases related to your niche and get a list of blog post titles you can use or modify. You can also use Blog Topic Generator to generate a week’s worth of blog post ideas at once.
(iii) Content Idea Generator
Content Idea Generator is one of the most creative free marketing tools to help you generate unique and engaging content ideas for your business.
You can use Content Idea Generator to enter a keyword or line related to your niche and get a list of content ideas in various formats, such as blogs, infographics, videos, podcasts, quizzes, and more. You can also use Content Idea Generator to get tips and examples on creating and promoting your content.
(iv) Copy.ai
Writing tools for all your needs that cover almost every topic. You can write up to 2,000 words free on this platform. It is also available in over 25+ languages. ‘
(v) WordPress
WordPress is one of the most famous and versatile free website-building tools to help you create any website for your business. You can use WordPress to choose from thousands of themes or customize your own with code. You can also use WordPress to add functionality and features to your website with plugins. You can also use WordPress to create a blog, an online store, a portfolio, a membership site, and more.
2. Marketing and Advertising
(vi) HubSpot
HubSpot is a powerful and comprehensive free marketing tool that can help you with various aspects of inbound marketing. For example, you can use HubSpot to create landing pages, forms, pop-ups, live chat widgets, email campaigns, and more. You can also use HubSpot to manage your contacts, leads, and customers in a CRM system. With HubSpot’s analytics and reporting features, you can also track and analyze your website traffic, conversions, and performance.
(vii) Google Analytics
Google Analytics is one of the most essential and widely used free marketing tools that can help you measure and optimize your website performance. Use Google Analytics to track your website visitors, sessions, bounce rate, conversion rate, and more. This tool can set up goals, funnels, segments, and events to track your marketing objectives and actions. You can also use Google Analytics to integrate with other tools, such as Google Ads, Google Search Console, and Google Data Studio.
(viii) Mailchimp
Mailchimp is one of the most user-friendly free email marketing tools to help you create and send beautiful and engaging newsletters to your subscribers. You can use Mailchimp to design your emails with a drag-and-drop editor or choose from hundreds of templates. You can also use Mailchimp to segment your audience, personalize your messages, automate your campaigns, and test your results. You can also use Mailchimp to create landing pages, forms, surveys, and ads.
(ix) Buffer
Buffer is one of the best free social media marketing tools that manage and schedule your posts across multiple platforms. You can use Buffer to connect your Facebook, Twitter, Instagram, LinkedIn, and Pinterest accounts and create a posting schedule for each. You can also use Buffer to compose your posts, add images or videos, and preview how they will look on each platform. You can also use Buffer to analyze your social media performance and engagement with metrics and reports.
(x) Crowdfire
Crowdfire is one of the most useful free social media marketing tools that help to grow your online presence and reach. You can use Crowdfire to discover and curate relevant content from various sources and share it with your followers. You can also use Crowdfire to find and follow potential customers, influencers, and competitors. You can also use Crowdfire to monitor your social media activity and performance with insights and analytics.
3. SEO and Conversion
(xi) SumoMe
SumoMe is one of the most effective free marketing tools for growing website traffic and conversions. You can use SumoMe to add widgets and pop-ups to your website, such as opt-in email forms, social share buttons, welcome mats, scroll boxes, and more. You can also use SumoMe to optimize your website speed and performance with image compression and lazy loading. You can also use SumoMe to track and analyze your website visitors and behavior with heatmaps and analytics.
(xii) Segment
The Segment is one of the essential free marketing tools that can help you collect and manage your customer data. In addition, you can use Segment to integrate your website or app with various tools and platforms, such as Google Analytics, Mailchimp, Facebook Pixel, and more. You can also use Segment to track and send customer data to these tools and platforms with a single API. You can also use Segment to unify and enrich customer data with identity resolution and warehousing.
(xiii) Peek
Peek is one of the most insightful free marketing tools that can help you improve your website user experience and design. For example, you can use Peek to get a free 5- minute video of a natural person using your website or app. You can also use Peek to get feedback on specific aspects of your website or app, such as usability, clarity, value proposition, and more. Finally, you can use Peek to compare your website or app with your competitors or best practices.
(xiv) Moz Toolbar
A browser extension that shows you essential SEO metrics and features for any webpage you visit. It also lets you analyze SERPs and access other Moz tools. This tool shows you the Domain Authority (DA) and Page Authority (PA) of any webpage, which indicates how likely a page is to rank well in search engines. It also shows you the number of backlinks, keywords, and social shares that a page has
(xv) Ahrefs
A comprehensive SEO platform that offers various features such as site audit, keyword explorer, rank tracker, site explorer, content explorer, and more. You can use their free version to get limited access to some of these features. You can also use it for auditing your website for technical SEO issues, such as broken links, duplicating content, slow-loading pages, etc. You can also use it to discover popular and relevant content in your niche by seeing the social shares, backlinks, and organic traffic any content gets.
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