Impact of Web 3.0 on SEO
The exploration of Web 2.0 has peaked after decades of sharing user-generated content. Information about Web3 (Web 3.0, the semantic web) has become increasingly popular nowadays, particularly in terms of its potential for virtual worlds, cryptocurrencies, and NFTs. Given the future of internet marketing, it appears that Web 3.0 will infiltrate the digital world and our lives sooner than expected. Search engine marketing has helped several businesses get in front of the right people, but what does Web 3.0 imply for SEO?
This blog article looks at the future of search engine optimization in the internetβs new era. We talk about the potential impact, both positive and negative, and what we may expect for the future of SEO.
What is Web 3.0
Web 3.0 is a decentralised version of the web that is built on blockchain technology. Web3 provides robust security and direct ownership access by utilising blockchain technology. Itβs a new paradigm that will permanently alter how we utilise the internet.
While user-generated material powers the internet, the people who create it have no authority on or influence over it. The aim behind Web 3.0 is to provide consumers equal access while removing the gatekeepers, or those who now retain authority, such as large tech corporations, search engines, and social media platforms.
Web 2.0 was a stage in the growth of websites that allowed users to generate content, comment on other peopleβs postings, and share information with their friends via email or Facebook groups. This resulted in an explosion of user-generated content as well as increased competition for search engine rankings as a result of all of this fresh stuff being released online every day β and it still does!
What Effect Would Web 3.0 Have on SEO?
Some believe Web3 will be remembered as the official cause of SEOβs demise, although this is unlikely. While NFTs, metaverses, and the crypto-craze are getting a lot of attention online, they are not the heart of Web 3. These are just a few of the many applications of blockchain technology. Eventually, the internet will remain a place where knowledge reigns supreme. SEO will continue to exist as long as search engines exist and consumers need information online.
Web 3.0 has a substantial influence on SEO for reasons other than semantic search. While trying to optimise your site for search engines, an enhanced user experience and increased customization are also crucial elements to consider.
The most likely scenario is that SEO will take on a new identity, the same superhero in a new suit. Businesses will explore strategies to appear in search results as long as consumers use the internet to search. As a result, SEO best practices will change in tandem with the tools we use to surf the web.
How to Leverage Web 3.0 for SEO
You must prioritise excellent content while leveraging Web 3.0 for SEO. This is because search engines are now concentrating on the user experience rather than simply ranking pages based on keywords. To ensure that your website ranks highly in the SERPs (search engine result pages), you should also optimise it for structured data and voice search.
Prepare for mobile: The number of mobile device searches has increased considerably in recent years, and this trend is expected to continue. In fact, Google recently stated that mobile devices now account for more than half of all searches. This implies that if you arenβt optimising your site for mobile visitors (and even if you are), they may not be able to locate what theyβre searching for on your site.
Keep an eye on backlinks: Backlinks are still crucial in Web 3.0 SEO; but, how we utilise them and how we obtain them from other websites or blogs has evolved significantly over time!
Search by voice: In terms of the future of search engine optimisation in Web3, SEO best practices will be increasingly focused on connecting company content with voice search. This involves placing long-tail keywords first. For example, someone interested in learning more about SEO in Web 3.0 might type something like βWeb 3 SEOβ into the search field. With voice search, user intent is typically more clear, youβd be more likely to say, βAll right, Google, tell me how SEO will work with Web 3β, This fine tuning based on search intent will provide a more personalised online experience.
Web 3.0βs Drawbacks
Of course, like with any new technology, there are downsides, potential hazards, and concerns about the future. The main disadvantage of Web 3.0 is accessibility. New gadgets are expensive, and older devices will ultimately become outdated because they will not have access to the most recent version of the internet. Additionally, while decentralisation is the intention behind the next phase, it is not a certainty. Even if it is a decentralised platform, policing and filtering criminal activities would be extremely tough. As a result, numerous gray areas remain unresolved.
Numerous worries about privacy and online safety abound as we allow ourselves to become more integrated with the technology around us. Despite the fact that there are several advantages to adopting blockchain technology to store data, accessible, decentralised data may raise the danger of cybersecurity breaches.
Preparing for the Future
We can only keep our eyes on web3 to prepare for it. These new adjustments are unusual, but they can potentially improve how consumers and companies engage with search. Web 3.0 is still a few years away, but businesses must prepare and understand how it will affect their operations.
