The impact of AI on User Experience
You must have seen it by now and the future is fare more interesting, but at this time there’s no denying it, artificial intelligence (AI) is transforming the way people interact with digital products and also client-facing situations. From the good “old” chatbot to personalised recommendations, AI is changing the user experience and driving growth for businesses. In this post, I’ll share some thoughts on the impact of AI on UX in both digital products and client-facing situations.
Impact of AI on Digital Products
Personalisation of products isn’t something new, but with the power of AI personalisation has been taken to a new level. For example, AI-powered chatbots have been helping people find information, answer questions and also resolve issues in real-time, they can also provide people with tailored recommendations and guide the purchase process. Going a little bit further, AI can analyse people data and behaviour and optimise the product’s UX with personalised content, layout and navigation. If your concern is accessibility than AI is here to help too, AI-powered voice assistants can help visually impaired people navigate through digital interfaces and actually perform actions hands-free. If you’re building something that must be available worldwide, then again, AI can help you by translating content into multiple languages and therefore making it available across the world.
Impact of AI on Client-Facing Situations
Of course AI made a lot of things possible that before required more effort and more money spent to achieve, things like AI-powered chatbots and virtual assistants are now available to help businesses provide support to their clients 24/7.
But AI is going further and made client-facing interactions more efficient. As an example, appointment scheduling tools can now be optimised by analysing the availability of both parties involved and making suggestions to the most suitable time. What about repetitive tasks? Well, once again AI came to the rescue by automating this repetitive tasks therefore allowing customer services to focus on more complex issues.
Ethical Considerations
There’s no denying that AI brought significant benefits to the user experience, but there’s also the other side of the coin with it. AI can be biased and discriminatory if the underlying data is biased, it can raise legitimate concerns about data security and privacy, and this are just a few of the things that might be worth thinking about and keep studying it.
Wrap up
In conclusion, AI has revolutionised UX in digital products and client-facing situations. AI-powered chatbots, personalised recommendations, and optimised UX have enhanced the user experience, while AI-powered tools have made client-facing interactions more efficient. However, ethical considerations must be addressed to ensure that AI is used responsibly and does not perpetuate biases or compromise user privacy.
