Operationalizing Content Creation
Published in
1 min readMar 16, 2022
Operationalizing — Building a team
- Course Director
- Graphics Designer
- Video Editor
- Copywriter
- Digital Marketer
- Customer Support
- Email Automation
Quantify your Time!
- What is my Time Worth?
- Quantify your own Value
- Define your Skillset
- I am good at ___
- I am bad at ___
Delegate!
- Most important asset is “time”
- Quantify your time and anything below it — Delagate
- Optimize for your time and creator
- Reduce your cognitive burden
- Delegate!
- Hiring
- Is now faster
- Is getting cost effective
Breath of Course Operations
Service Touchpoints
Healthcare = Care Touchpoints
Education = Engagement Touchpoints
Before
- Platform infrastructure — course content, community, calendar etc.
- Data infrastructure — Typeform, Airtable, Notion for tracking student data
- Programming coordination
- Guest speaker bookings
- Applications and sign up process
- Onboarding — communications, student support, surveys etc.
During
- Communications — weekly comms, platform comms, etc.
- Student support
- Community experience
- Speaker coordination
- Mentor/peer supporter co-ordination
After
- Exit surveys
- Testimonials
- Program retrospectives
- Program improvements
- Updating websites and marketing material
Social Proof
- Content Strategy
- Social Media Strategy
- Software Strategy
- KOL Strategy
