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Operationalizing Content Creation

Operationalizing — Building a team

  • Course Director
  • Graphics Designer
  • Video Editor
  • Copywriter
  • Digital Marketer
  • Customer Support
  • Email Automation

Quantify your Time!

  • What is my Time Worth?
  • Quantify your own Value
  • Define your Skillset
  • I am good at ___
  • I am bad at ___


  • Most important asset is “time”
  • Quantify your time and anything below it — Delagate
  • Optimize for your time and creator
  • Reduce your cognitive burden
  • Delegate!
  • Hiring
  • Is now faster
  • Is getting cost effective

Breath of Course Operations

Service Touchpoints

Healthcare = Care Touchpoints

Education = Engagement Touchpoints


  • Platform infrastructure — course content, community, calendar etc.
  • Data infrastructure — Typeform, Airtable, Notion for tracking student data
  • Programming coordination
  • Guest speaker bookings
  • Applications and sign up process
  • Onboarding — communications, student support, surveys etc.


  • Communications — weekly comms, platform comms, etc.
  • Student support
  • Community experience
  • Speaker coordination
  • Mentor/peer supporter co-ordination


  • Exit surveys
  • Testimonials
  • Program retrospectives
  • Program improvements
  • Updating websites and marketing material

Social Proof

  • Content Strategy
  • Social Media Strategy
  • Software Strategy
  • KOL Strategy



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