AI for Retail: Top 5 Artificial Intelligence (AI) applications that are shaping shopping experience

How Computer Vision is transforming the retail sector

Hemant Sawant
AIoT0
4 min readJun 18, 2020

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We all know that Artificial Intelligence (AI) is the game-changing disruptive technology for the world and has many applications. Here are the top 5 of AI’s Computer Vision examples that are creating a better experience in retail stores.

1. Amazon’s Just walk out technology:-

Amazon Go

Amazon has created the world’s most advanced shopping technology so you never have to wait in line.

This checkout-free shopping experience is made possible by the same types of technologies that have been used in self-driving cars: computer vision, sensor fusion, and deep learning. Just Walk Out Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Later, Amazon will send you a receipt and charge your Amazon account. No lines, no checkout. (No, seriously.)

2. Facial Kiosks by CaliBurger:-

CaliBurger AI based self ordering kiosk

CaliBurger, a subsidiary of Cali Group, has introduced the AI computer vision enabled kiosk that identifies customers that can order and pay with faces. That kinda brings a new meaning to “face worth a million bucks,” doesn’t it?

So this artificial intelligence (AI)-powered facial recognition system that identifies customers at self-ordering kiosks brings up their profiles, including past orders and favourites, as well as loyalty rewards. US have some serious labor cost issues and this technology is dealing with it, with this less human interaction tech that makes restaurant to operate more efficiently. Also this AI allows CaliBurger to create the tailored experience for their customers.

CaliBurger is famous for such things, previously they have introduced video gaming kiosk at their restaurants and robots in kitchen kind of high tech stuff.

3. eBay's Visual Search:-

eBay's "Looks like this" feature

eBay enhances the search experience with a visual search option for mobile App with Android and iOS platforms.

Through artificial intelligence and machine learning, A buyer now is able to find any item that he is searching for using only visuals and the search bar. This is especially handy if he spots a pair of shoes or a piece of furniture that he is interested in, but are unable to search for it by name. The new features on eBay’s mobile app will apparently be able to guide him to similar items, if not the exact match.

eBay confirmed that this smart AI Computer Vision-based technology has improved existing listing and user engagement by 65%.

4. Decathlon's Tally: A shelf Scanning robot:

The Tally by Simbe Robotics

Tally, developed by Simbe Robotics, is the world’s first fully-autonomous inventory robot for Decathlon USA. It uses RFID and computer vision technology to capture, report, and analyze the quantity and location of store inventory. The Dashboard gives stats and analytics both through video and image forms, that gives insights to make decisions in stocks and inventory.

Traditionally a task required of the store team members, now Decathlon’s in-store team can focus on delivering a great experience and engaging with every shopper and athlete who comes into the store.

5. RealEyes's Emotional Intelligence:-

Humanising
Humanising technology

RealEyes is a London-based startup that uses computer vision to read a person’s emotional responses when they are watching a video as short as six seconds long, and then using predictive analytics to help map that reading to the video to provide feedback on its effectiveness. Currently, this has been used in Marketing and advertising industry but not in retail as such but has the potential to solve the major business problems of Retail.

In-store advertising and customer's feelings with the store, associates could be seen through this AI Computer Vision-based technology. It can track the eye movement and create a heat map of the store which can be replicated to in-store advertising. Also, the emotion identification of associate allows HR to give personalised training to them based on their behaviour with customers.

This is just a starting of the next big IT revolution, there are many more such cases where AI and CV are creating larger positive impacts on human lives. We are curating such platform for global innovators, by registering at Innovator Meetup, let us make sure not to miss this digital revolt!

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