Photo: Tommy Trenchard/Panos

6 behaviorally backed ways to respond to COVID-19

The containment of previous outbreaks shows the potential impact of approaches like building trust and fighting misinformation, especially in humanitarian settings.

Empty bed in a Ebola Treatment Unit. Harper, Liberia

Work with communities to identify trusted messengers

Make response transparent

“Ebola is Real” signs attempt to counter misinformation. Monrovia, Liberia

Stop disinformation before it spreads

Simplify, specify, and contextualize communication

Show people what the hidden social norm is

Increase public acceptance of, and compliance with, response measures

Behavioral Insights Advisor at the IRC. Interested in the use of behavioral Insights in humanitarian contexts. MPP from @UniofOxford. Ex UN @WFP.

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