Introducing Airbloc’s B2C Data Alliance and 1st application service
Dear community,
Since 2018, Airbloc has achieved many milestones such as the development of a data exchange platform, personal data consent management system, and a robust data consortium comprising of companies across various industry.
During the years, there were many legal challenges to the data business from amendments to domestic and overseas data privacy related laws. Due to these changes, the data business inevitably has limitations in business and user adoption scalability. In particular, it is difficult to directly receive data from the data subject and use it.
As previously announced, with the appointment of the new CTO, the direction will be to design an effective token economy and scalable business model that focuses on consumer adoption. To this end, business-to-consumer products that provide value to consumers will be developed.
As part of this direction, we are happy to inform the community that Airbloc has decided to launch the <Airbloc B2C Data Alliance>.
This data alliance will supply various B2C services using ABL tokens to (1) expand existing business by introducing data generated from the service into the existing data platform, and (2) create an individual token economy using ABL tokens within each service, and (3) a portion of the revenue generated from the individual services will be used to buy back the ABL tokens in circulation in the secondary market.
These services are collectively called the <Airbloc B2C Data Alliance>, and in the long run, the alliance plans to attract various external B2C services using blockchain as well as services developed by Airbloc. We are currently planning and developing the first project, and we will publish a separate roadmap including the release schedule as soon as possible.
The first application service we are developing is a restaurant review sharing service ‘Gazigazi(working title)’ that incorporates elements of a DAS (Decentralized Autonomous Service) by combining the advantages of blockchain and off-chain technologies.
‘Gazigazi’ includes two big features that add value to customers and ABL’s token economy.
The first of these is the ‘Restaurant Review’, which allows you to directly search for restaurant review videos published on YouTube by ‘food menu name’. I think many of you are pondering the question of, ‘What should I have for dinner tonight?’ In particular, the MZ generation, who seeks new experiences and fresh stimuli every day, has a higher need. In general, the existing restaurant search mainly consists of searching for static content such as blogs and Instagram in search engines, or searching for dynamic content such as YouTube review videos.
Among these, blogs or Instagram reviews have their content integrity compromised as it does not portray an accurate picture of the food quality and atmosphere of the restaurant due to advertising fees. YouTube videos are relatively free from advertising content and have the advantage of being able to dynamically capture various aspects of restaurants, such as taste, atmosphere, number of guests, and vivid reviews from reviewers. However, the YouTube video has a disadvantage in that it does not directly link operating information about restaurants (location, operating hours, contact information, menu image, etc.), and one has to watch the full length of the video to grasp the information. Specifically, this is a disadvantage for those who need to collect information quickly as they have to watch the video to the end.
The ‘Restaurant Review’ function uses AI to extract the food menu inside the YouTube video of a restaurant and provides it in the form of a ‘shortcut’. For example, if you want to jump directly to the part where the ‘tuna’ menu appears in the Japanese omakase restaurant review video, just click the ‘tuna’ button. Through these functions, users who search for restaurants using YouTube can actively and quickly acquire the information they want, while enjoying the content pleasure of the YouTube video. Furthermore, this function can be of great help in searching the inside of the video by using various keywords. For example, if the existing YouTube video search term was limited to the title or tag of a video containing the restaurant’s business name, we can make the video searchable using the menu name. By utilizing this, it will be possible to attract a large amount of traffic and give users a useful experience through SEO (Search Engine Optimization) using long-tail keywords.
The second function is ‘Everyone’s restaurant map’. Many people, including you, may have experience creating and managing their own restaurant list using the pin (or save) function of the map service provided by the Web portal. However, restaurant list management using the pin function of this map service has many inconveniences because the role of the pin function is not specialized for restaurants.
Furthermore, this restaurant map, which was made by searching and visiting, is a collection of valuable information that can be monetized. In particular, a map of restaurants with a specific location (eg a list of restaurants in Jeju travel) or a theme (eg a collection of cafes with a beautiful view of the sea), a restaurant map that contains only the restaurants that you have visited rather than an advertisement, and a restaurant created by a celebrity related to food A list (eg, a map of restaurants in Heo Young-man’s Alumni Travel) is information that is in high demand so many people search for it directly.
In ‘Gazigazi’, anyone can create their own restaurant map and share it with others after logging in with a Klaytn-based wallet. After that, your restaurant map page can be searched for in search engines and promoted through social media or blogs. If your map drives significant traffic and generate advertising revenue, you can receive that revenue back as ABL. In other words, anyone can try to monetize their own restaurant map through ‘Gazigazi’. Airbloc uses the generated advertising revenue to buy ABL tokens from the market, and returns the purchased ABL tokens to the restaurant map maker.
The ABL token economy in ‘Gazigazi’ does not end here. Users can stake the ABL revenue obtained through their own restaurant map again in ‘Gazigazi’. Through the staking function, users can have an opportunity to receive advertising revenue generated from ‘Restaurant Review’ as an additional reward according to their staking ratio to the total staking amount.
Airbloc is currently developing ‘Gazigazi’ service. The expected release date of the beta version for PC and mobile web is mid-April 2022. After launch, we plan to develop a mobile application to provide better user experience and also include advertising monetization and ABL token economics. The mobile app is targeted for release in Q3 2022. After that, in the fourth quarter of 2022, we plan to explore another direction in which <Airbloc B2C Data Alliance> can be expanded while improving the functions and stability of ‘Gazigazi’.
In addition, in order to communicate more closely with the community, while the ‘Gazigazi’ is being developed between now till mid-April, we will continue to share the development progress through developer update announcements.
Through this direction, we plan to grow Airbloc’s existing data business and overcome its limitations, while creating a more sustainable and scalable demand for ABL tokens. We believe that these initiatives will pave the way for data democratization that Airbloc has envisioned, and will provide a boost to Airbloc’s business and the entire blockchain ecosystem.
We thank you for your continued interest and support for Airbloc.
Thank you.
Airbloc Team
