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The Airbnb Tech Blog

Creative engineers and data scientists building a world where you can belong anywhere. http://airbnb.io

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Growing Our Host Community with Online Marketing

Tao Cui
11 min readMay 8, 2018

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What is the Problem?

The Life of an Ad

Life of an ad

Becoming a Host

For years, Airbnb has described the journey to becoming a host or guest in terms of “Storyboards” to help us remember this is a human journey, not just a “user flow.”
Current list your space (LYS) flow on Airbnb

The Architecture of a Marketing System

Data Logging and Tracking

Multi-Touch Attribution

Concept of multi-touch attribution for a hypothetical user journey

The LTV Model

Bidding and Budget Optimization

Ads and Campaign Management

Keyword Expansion

Experimentation Framework

Reporting

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The Airbnb Tech Blog
The Airbnb Tech Blog

Published in The Airbnb Tech Blog

Creative engineers and data scientists building a world where you can belong anywhere. http://airbnb.io

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