The problems we are solving might take us 20 years or more to solve properly.

Building any company is a mountainous task, and we’ve definitely chosen an Everest.

Our work at Aire was the result of frustrations we faced in the current credit-scoring ecosystem. We set out to build Aire to be the change we wanted to see. So this is very personal to us. And therefore our motivations are perhaps different to other types of companies.

Our founders have often stated, publicly, that the problems we are solving might take us 20 years or more to solve. Therefore, since our incorporation, we have established guiding principles that prepare us to survive, and indeed thrive through multiple business cycles. In spirit of transparency, we wanted to share the ideologies that we believe will help us get there.

Aire will always be focused on the long run and this is reflected in our strategy.

We make decisions that are rooted in strengthening the core fundamentals of our company, rather than just seeking quick wins while harming the long-term journey. We are aware, that our business environment will keep changing rapidly, which we have to be prepared for.

Research is paramount to Aire and our work. The company will continue to invest actively in research-oriented collaborations and fellowships at universities in the areas of artificial intelligence, machine-learning, neuroscience and design interfaces. Much of our proprietary technology stems from the academic research of our people.

Our culture at Aire, places a strong emphasis on experimenting and the scientific process. Therefore we work hard to recruit people who embody that attitude and then train them further for the skills they need. We trust our people and our hiring practices (which might seem unconventional) but ensure that we preserve that culture. Over time, bad habits and hires can sneak in, corners can get cut and values can get compromised. A few wrong turns and it isn’t long before we’ve lost our way.

And that’s why we are very carefully focussed on preserving it and nourishing it carefully. Like a plant that grows up.

We want to make sure the way we talk about our culture reflects what’s actually going on behind closed doors.

The reality is that our culture is going to be continuously tested. So as we scale and rise to new heights, we want to guarantee Aire stays on track and true to our purpose.

— Aneesh, on behalf of the Aire Squad