Kjartan SverrissonTargeting ads by taxonomyIf you’re like most marketers you’ve been targeting your ads using 3rd party tools and detailed user data. Most likely this data is…Apr 8, 2022Apr 8, 2022
Kjartan SverrissonWhy give away information on your personal preferences in exchange for ads?A trend has been building for several years that provides users with loads of free online content in exchange for displaying ads on the…Mar 20, 2022Mar 20, 2022
Kjartan SverrissonGoogle can’t move Google Analytics data from EU to the USGoogle Analytics, which gathers data legally in the EU provided that website owners anonymize sensitive data was faced with a judgment in…Mar 16, 2022Mar 16, 2022
Kjartan SverrissonSignificant changes to the online ad-industry landscapeA significant ruling in February has entirely changed the advertising landscape in Europe for those who run advertising systems that rely…Mar 16, 2022Mar 16, 2022